SGL is an innovative and progressive lifestyle, leisure and community consulting practice. We have a successful track record dated back to 1988.

SGL is recognised as one of the leading lifestyle, leisure and community consulting firms in Australia and New Zealand.

SGL has successfully completed projects in Australia, New Zealand, the Asia/Pacific region and the USA.

SGL has undertaken projects in all Australian states, as well as national projects for the Federal Government and for the National and local governments in New Zealand.

SGL is strives for client and community empowerment and best outcomes for all stakeholders.

Our Purpose

Create opportunities for people to enjoy an active and healthy life.

Our Values

We act with integrity

We create inspired solutions

We are passionate about our work

We live what we do

We are high achievers

We make things happen

What Makes SGL Different?

Focus on Lifestyle – SGL has always focused on improving the lifestyle of our clients and their communities. Our initial focus was on leisure and tourism. Our skill set has been expanded to include a strong social planning and community service focus.

International Reputation for Excellence – SGL is one of Australasia’s leading international leisure and lifestyle consulting firms. In addition to working in Australia and New Zealand, our team has successfully undertaken assignments in China, India, Malaysia, PNG and the USA.

Track Record of Experience and Quality Service – SGL has experience dating from 1988 and a quality service track record built on what we have done, not what we are going to do.

Innovative Solutions – SGL has a proven history of producing innovative solutions and value adding to projects. Each project is unique, with its own project team, methodology and specific solutions.

Team Approach – SGL is a team player and works closely with our clients and stakeholders to produce the best result, on time and on budget.

Best Practice Knowledge – SGL continually invests in updating our knowledge of national and international trends. By working across Australia and New Zealand and with our international links we are aware of the latest developments and best practice.

Our Guarantee – SGL guarantees our work. We continually generate repeat business due to our commitment to meeting client needs and our appreciation of the importance of client referrals to win future work. .

Industry Relationships – SGL has built ongoing strategic relationships with Australia’s best consulting firms. Consequently, we can structure a consortium of firms to meet the specific needs of each assignment.

Core Products and Services

SGL offers eight core product and service areas:

No-one can predict the future; SGL can help you prepare for the future. We can develop short, medium and long term strategies to meet the changing needs and demands of your community or market.SGL can deliver planning strategies ranging from State wide plans to local plans for recreation or sporting reserves.

Facilities are the hub of a community. Our approach is the work closely with all stakeholders to determine demand for existing or new facilities. The outcome is a well used and loved community asset.SGL can assist your organisation at all stages of planning and operation of facilities. During the feasibility stage we use a suite of techniques to measure demand and prepare detailed financial models to assess financial viability.

SGL has a great track record of fundraising for major projects. We can help you source capital funding for community leisure and lifestyle facilities.

The SGL Team has an excellent appreciation of sport, from a playing, coaching, administration and volunteering perspective – it is in our DNA.We can assist sporting organisations to become more effective and efficient.

SGL has evaluated or reviewed programs at both State and Local Government level. Our approach is to go back to basics and identify why a program was started and its original goals and objectives. This information provides a starting point in evaluating its success.Evaluation involves the synthesis of both qualitative and quantitative data. We will help clients establish a data collection methodology which allows data on the program to be collected cost effectively.

SGL offers our clients planning, management and development advice to improve tourism at a regional and local level.Our approach is market driven, based on identifying the needs of target markets and linking these to tourism assets.We can help clients determine the feasibility of developing tourist attractions and evaluating the potential viability of events.

The SGL Team has demonstrated skills in engaging with the community to plan and achieve social outcomes.We work collaboratively to build focussed and multipurpose facilities. We develop leadership skills and programs using community development principles to build social capital.

Arts and Culture
SGL has extensive understanding and appreciation of the role arts and cultural services and facilities play in a community.SGL can assist organisations understand the current and future arts and cultural needs of a community and the services, programs and facilities required to support and encourage the continued participation in these services.

Meet the Team

Steve Bramley

Director / Strategic & Leisure Planner, and Funding Advisor
With over 30 years of experience in the sports, leisure, and funding sectors, Steve is an experienced professional known for his strategic insight and leadership. Steve’s former roles include Chief Executive of Sport Northland, Chief Executive of the Millennium Institute of Sport and Health, Chairman of Touch New Zealand, and Vice President of the Federation of International Touch. Steve has also been a member of the Fundraising Institute New Zealand for more than two decades.

During his sport and leisure career, he has been involved with the planning, development, capital funding and/or management of over 180 projects. He has had an extensive and proven successful track record in the strategic leadership, leisure planning and business feasibility, capital funding and overall project management for a large number of community facilities.

Steve is the founding Director of SGL Funding. SGL Funding has combined leisure planning and the principals of fundraising, and working alongside several local authorities, has developed comprehensive community-wide leisure planning and funding strategies.

In addition to his accomplishments in the sports and leisure sectors, Steve brings considerable experience in the events industry. He served as a Director of the Ellerslie International Flower Show during its tenure in Auckland and was a director of the Auckland Marathon.

Steve's commitment to excellence, coupled with his diverse skill set and extensive experience, makes him a sought-after advisor for the leadership and development of community facilities.

Phillip Gray

Managing Director
MS (Recreation and Parks), BS,
A.U.A. (Dip PE), Dip T (Sec)

Phillip has worked in the leisure industry since 1977 when he joined the Department of Youth Sport and Recreation (Victoria). After four years in local government as a senior manager responsible for all recreation, leisure and community services, he established Phillip Gray and Associates, the fore runner of SGL, in 1988. With Michael King, he established both the Australian and New Zealand operations of SGL Consulting Group.

Phillip is an experienced leisure planner and management consultant who has undertaken many leisure plans, feasibility studies, business plans, management audits and prepared a number of management contracts. He has undertaken assignments in all states of Australia and New Zealand.

He brings practical advice to his assignments as a result of his involvement in two other companies. He is also Chief Executive Officer of Casa Leisure which manages public leisure, aquatic and sports centres and a golf course.

He was previously Managing Director of Belair Management Services, a public unlisted company which managed five public golf courses.

Phillip has been involved in all areas of leisure planning and management and has special skills in market research, strategic planning, management planning, policy evaluation and situation analysis.

Nathan Gray

Senior Consultant
PhD (Commerce)
B. Commerce (Hon)
B. International Studies
G. Company Director (GAICD)
RABQSA (Internal Auditor)

Nathan is an experienced strategic management executive who has worked across multiple. Nathan initially worked in the leisure industry, managing both golf courses and recreation centres, coordinating swimming programs and working as a professional beach lifeguard.

As a management consultant he has prepared leisure strategies, feasibility studies, business plans, management audits and international management projects. He has undertaken assignments in all states of Australia, Asia, Europe and South America.

Nathan works directly and intimately with clients to build rapport, understand and trust to deliver optimal results. He is also Managing Partner of AsiaAustralis an international strategic management advisory firm.

Nathan offers a wide range of skills having been involved in market research, strategic planning, management planning, policy evaluation and situation analysis.

David Green

Senior Consultant
Bachelor of Business Administration (Tourism),
First class honours.
Certificate Level IV in Government.

David has worked for more than twenty years in the public sector at both State and Federal level, with experience across a broad range of industry sectors including sport and recreation, transport, investment attraction and tourism.

As a Principal Commercial Analyst at Queensland Rail, David managed rail access agreements, commercial revenue generation and transport services contracts.

As Manager of the Commercial Analysis Unit, Sport and Recreation Services in the State Government, David led a team in development of sport infrastructure projects and proposals. His experience includes feasibility studies, facility planning and management, business planning, financial analysis, contract management and procurement.

Through his employment in Sport and Tourism in the Federal Government, David was involved in tourism policy development, management of grant funding and management of the Regional Tourism Program.

David’s experience provides him with the ability to recognise the needs of stakeholders, grasping complex ideas quickly and responding decisively with practical solutions tailored to the needs of his clients.

David has a personal interest in the development and sustainable growth of community level sport and leisure facilities.

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