If a tourism destination or event is marketed successfully with strong investment and a focused marketing strategy but fails to deliver a quality experience when visitors arrive, the potential of the tourism or event activation will never be realised! SGL can break the tourism and events economy down to a process requiring effective management of all elements to ensure a robust and sustainable visitor economy. SGL will take a holistic view of the industry by understanding how to ensure efficiencies and the best outcomes can be realised from key stakeholders including local government, tourism operators, other local businesses, community groups, and community members. Only by this holistic approach by all stakeholders who contribute to or benefit from the tourism and events focused economy can a destination successfully represent its brand and deliver a compelling experience.
SGL has been helping tourism and events activation projects succeed for years and have experience across a range of event strategies and activations to ensure your event potential is optimised.