Adelaide Aquatic Centre Strategic Options Review


Client: Adelaide City Council

Services: Community, Facilities, Funding, Planning, Sport, Evaluation, Tourism

Consultants: Phillip Gray

Location: Cnr Fitzroy Terrace and Jeffcott Road, North Adelaide SA 5006, Australia

Completion: February 1, 2011


In response to a new State Aquatic Centre opening at Marion in 2011, SGL was commissioned to undertake a detailed review of the short and long term strategic options for the Adelaide Aquatic Centre.

An assessment of the current facilities identified that several revenue increasing opportunities could be implemented in the short term. An investigation was carried out into the essential maintenance required at the Centre over the next three to five years. The review recommended implementing changes to the Health and Fitness Centre to increase revenue.

A detailed investigation of the financial and social impacts of relocating the centre was conducted. It identified that a redeveloped Adelaide Aquatic Centre in the current location was expected to perform financially as well, as a new facility on any other site. A redevelopment design brief complete with concept plans was prepared for the recommended redevelopment of the existing facility. Management models were also examined and commentary provided about the most appropriate management model for the aquatic centre.


Project Aim:

  • to review the short and longer term strategic options regarding aquatic facility provision.

Project Objective:

  1. To identify what action needs to be taken over the short term (three to five years) in relation to maintenance and activity programming that will enable the existing centre to continue to meet Council’s expectations of financial performance and service delivery.
  2. To identify and assess the longer term strategic options available to Council that will enable it to provide a range of viable aquatic activity opportunities to residents of the City of Adelaide and the wider community in the most cost effective way.