Keppel Sands Caravan Park Master Plan

Summary

Client: Rockhampton Regional Council

Services: Tourism, Facilities, Community, Evaluation, Planning

Consultants: Phillip Gray, David Green

Location: Keppel Sands Caravan Park, Taylor St, Keppel Sands Qld 4702, Australia

Completion: September 30, 2013

Partners & Stakeholders: DKJ projects.architecture

Synopsis

Keppel Sands is a quiet beach settlement located 40kms south of Yeppoon, 8kms southwest of Emu Park and 30kms East of Rockhampton in the state of Queensland. It is surrounded by Cawarral Creek to the north; extensive tidal flats top the east and the long, swampy beach ridges of Cattle Point to the south, while mangrove-filled tidal creeks make up much of the backing land. It is essentially a land island by the sea.

Keppel Sands is a popular spot with locals particularly for fishing and with a very recent change in name to the Caravan Park it is anticipated that more tourists may identify the Caravan Park with the area and perhaps travel out to this quaint older style settlement.

Rockhampton Regional Council (RRC) engaged SGL Consulting Group to develop a master plan that will guide the planning and development of the Keppel Sands Caravan Park into a facility that is financially self-sustaining, is accessible to the greater community and visitors, and attracts and encourages more visitors to the region.

Description

Consultation was undertaken with a number of key stakeholders during the study. The interviews addressed existing facilities, potential development options and possible management arrangements. The lack of infrastructure was identified as the biggest limitation for the park. The priority was installation of an on-site tertiary treated sewerage system, with the biggest hurdle seen as obtaining the required environmental approvals for installation of any system. The amenity blocks are both old and also need to be replaced, and the power supply needs to be upgraded to cater for any future increased loads.

Strategies for improving the financial performance of the caravan park included:

  • Modifying the management agreement to include financial incentives for the park manager to grow the business through a revenue share agreement based on increased park occupancy.
  • Improving marketing and promotion
  • Increase the total park capacity to a total of 78 sites including a mix of permanent, powered and unpowered sites and self-contained cabins.

A five year financial plan was included in the Business Strategy.