Moree Artesian Aquatic Centre Business and Management Plan


Client: Moree Plains Shire Council

Services: Facilities

Location: Moree Artesian Aquatic Centre, 20 Anne Street, Moree NSW 2400, Australia

Completion: August 1, 2012


The Moree Artesian Aquatic Centre has undergone a major $7M redevelopment based on a 2008 SGL facility redevelopment report. This project involved reviewing and developing a new commercial governance and management model that would meet the centres required operational usage and financial returns as well as assist with repayment of loans.


The Moree Aquatic Centre was originally opened in 1898 and has undergone three major redevelopments over its 114 year history. In 2008 SGL completed a future options feasibility study for the centre and from this report Moree Plains Shire Council adopted a range of recommendations to complete major upgrading and replacement of aging facilities along with a range of new facilities and activity areas. The centre was renamed the Moree Artesian Aquatic Centre and redevelopment included replacement of all pool structures with fully accessible facilities including:

  • Eight lane 50 metre outdoor pool
  • Outdoor passive and active artesian water soak pools
  • Outdoor program and learn to swim pool
  • Splash pad and water play area
  • Water slide and tower

The aged building areas also underwent major renovation and now house:

  • Health and Fitness Gym and multi-purpose room
  • Wellness centre with 8 treatment rooms linked to new spa/relax pool and sauna
  • New change and amenities
  • New café and retail area
  • New reception and offices

The business plan projections for the new facilities were estimated to take the centre from around 180,000 annual visits and annual revenue of $1M to more than 280,000 visits and annual revenue of $3M. To meet these targets SGL reviewed current industry management models and recommended a commercial business governance and management model that would require Council setting up of a company limited by guarantee to operate the facilities under an agreed statement of intent and business performance. This model was based on the successful Penrith City Council – Ripples Leisure Centre Board and Council adopted the governance model and associated business plan in August 2012.